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Menu
  • Who We Are
  • Childhood Development
  • Parenting Resources
  • Community Solutions
  • Events
  • Volunteer
  • Donate
  • Contact Us
More
  • Home
  • Menu
    • Who We Are
    • Childhood Development
    • Parenting Resources
    • Community Solutions
    • Events
    • Volunteer
    • Donate
    • Contact Us
  • Home
  • Menu
    • Who We Are
    • Childhood Development
    • Parenting Resources
    • Community Solutions
    • Events
    • Volunteer
    • Donate
    • Contact Us

Advertising & Marketing

Websites:


Campaign for a Commercial Free Childhood 

This campaign was created to address the rapidly escalating problem of commercialism

encroaching on the lives of children.

https://fairplayforkids.org/author/ccfc/


Commercial-Free Childhood

Commercialism is a factor in so many problems facing children today, including childhood obesity, eating disorders, family stress, materialistic values, irresponsible sexuality, youth violence, and the erosion of children's creative play.

https://www.communityplaythings.com/resources/articles/commercial-free-childhood


Videos:


Marketing Food to Children

Author, activist, and Project Director of the Food MythBusters, Anna Lappe takes on the billion-dollar business of marketing junk food, soda, and fast food to children and teens.

https://www.youtube.com/watch?v=0bop3D7-dDM&ab_channel=TEDxTalks


Articles:


Marketing to Children: Tips, Tactics, and Taboos

Children and teens spend almost $200 billion annually, and companies spend more than $17

billion each year marketing to them.

https://online.csp.edu/resources/article/marketing-to-children/


Reining in the Commercialization of Childhood

Because kids are such a lucrative market, there has been a concerted effort over the past three decades to target them with advertising.

https://fairplayforkids.org/wp-content/uploads/archive/Worldwatch%20Chapter%20Final.pdf


Why marketing to kids must stop

Our children are bombarded with ads for unhealthy foods and beverages, and it’s harming their health.

https://www.heartandstroke.ca/articles/why-marketing-to-kids-must-stop


Advertising: how it influences children and teenagers

If you encourage children and teenagers to think about how advertisements work, you can limit

the negative influence of advertising.

https://raisingchildren.net.au/toddlers/play-learning/screen-time-media/advertising-children

American kids, targeted from birth with sales pitches for everything from Hollywood merchandise and junk food to iPods, cell phones, and the family car, now influence an estimated $700 billion in annual consumer spending.


Consuming Kids: The Commercialization of Childhood

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